Abstrakt

Research on customer perceived value evaluation of logistics public information platform

Song Hua, Yun Jun

Marketing management has transferred to client-centered, so enhancing customer perceived value (CPV) based on the evaluation model is the key to success. On the basis of existing literature, the CPV factors identification process and evaluation method of a logistics public information platform (LPIP) were presented. Based on which, a questionnaire on CPV factors of the LPIP was designed to conduct a pretest and formal test. The CPV factors and sub-factors of the LPIP were identified through analysis and processing the collected data by factor analysis method, and the CPV evaluation model of the LPIP was obtained. Finally, the generation process of the CPV evaluation model of the LPIP was summarized to help manager to set up new CPV evaluation model of the LPIP when the environment changed. The research can help managers to enhance customer perceived value based on the evaluation model.