Abstrakt

Analytic hierarchy process-based recreational sports events development strategy research

Weihua Yao

In the past years, Chinese sports recreational events have been slightly developed, its development trend is not optimistic, recreational sports promotion events can effective solve the problem. The paper utilizes analytic hierarchy process, selects mountaineering, climbing and drifting three sports recreational events as research objects, and considers best recreational sports promotion events from consumersÂ’ cognitive status, mass values, projects development and outdoor recreational sports events spending four aspects. By calculation and analysis, it gets the conclusion that mountaineering is the best recreational sports promotion event. By comparing three sports recreational events each kind of factors data, it finds that the most proper generalized sports event each kind of data indicator is lower