Abstrakt

Analytic framework of Chinese pharmaceutical firms internationalization based on "Environment--Strategy--Performance" model: Tasly pharm. as a case

Gui Yuan, Zhang Can

The early internationalization theory argues that firms’ internationalization is a gradual and sequential process. This paper adopts strategic perspective, basing on “Environment-- Strategy--Performance” Model, constitutes the framework of Chinese pharmaceutical firms’ internationalization. This paper analyzes the Internationalizing Situation of Chinese Pharmaceutical Firm. Then analyzes the internationalization of Tasly Pharm. in the framework. In our idea: (1) the desirability, need and ability of Chinese pharmaceutical firms are the three major factors that affect the internationalization strategy of Chinese pharmaceutical firms; (2) the development and implementation of internationalization strategy help the success of firms’ internationalization; (3) firms’ performance in turn affects the desirability, need and ability of internationalization.