Abstrakt

An analytical framework of food supply chain risk formation mechanism based on behavioral perspectives

Chen Juan, Liu Yong-sheng, Zhang Qing-nan

Most of current researches discuss sources or factors affecting food supply chain risk based on supply chain entities, processes and specific risk nature or contents. Studies from behavioral perspective are rare. In this paper, a multi-disciplinary comprehensive analytical framework is proposed integrating behavioral theories in economics, business management, sociology and psychology. How food supply chain risks are formed is illustrated from two aspects which are individual factors and situational factors. The paper concludes from normative analysis that risk attitude, subjective norm and risk perception of supply chain enterprises and their employees have important influence on their risk behaviors, the degree of uncertainty and complexity of which are further increased by ever changing situations.